CRUX

Sobre el proyecto

Crux Sartorial, founded by Nacho Lazarte and Luciano Guerson, is the exclusive distributor of Distretto 12 in Argentina, bringing a more modern approach to the traditional suit-buying experience. Rather than asking clients to visit a store, Crux Sartorial brings the experience directly to their home or office. Their team provides personalized advice on style, fit, and occasion, helping each client find the right suit with ease. The website was designed to reflect the same philosophy: clean, simple, and effortlessly classy. The goal was to communicate not only the elegance of the product, but also its practicality. Distretto 12 suits are designed to resist wrinkles and can be conveniently folded into a bag—making them easy to carry, travel with, and wear wherever life takes you. The result is a digital experience that feels as effortless as the product itself.